Waterloo Introduces All-New Passion Fruit, Brings Back Fan-Favorite Summer Berry


Waterloo Sparkling Water today announced its all-new Passion Fruit sparkling water and the long-awaited return of its Summer Berry, both as limited-time-only (LTO) offerings for the summer. These launches come on the heels of significant gains in retail distribution for the brand. In addition, Waterloo officially debuts its new creative campaign, Water Down Nothing, bringing to life the full-flavor sparkling waters that the brand is known for.

The refreshing new Passion Fruit flavor is tropical perfection – delightfully bright with an aroma that lures you into a tropical burst of fruit flavors. “An island vacation with relaxing, tropical vibes was our inspiration. Over the course of 10 months, we meticulously crafted our flavor, full of fresh-ripe, true-to-fruit and zingy-tart notes. Once we dialed in the earthy notes, we arrived at a bright, layered and complex tropical flavor with a fruity aroma – perfectly balanced and refreshing to drink wherever you are,” said Adam Price, SVP of Operations and Flavor Development Lead at Waterloo. The Passion Fruit sparkling water will be available at retailers nationwide beginning this month, including Whole Foods, HEB, Central Market, select regions of Costco, and Hy-Vee, through the summer only. Waterloo has also developed new recipes featuring its Passion Fruit, including the zesty Passion Mango Chili Refresher and the tropical Passion Guava Coconut Whip.

Consumers are also “berry” excited that the fan-favorite Summer Berry flavor is making its sweet nationwide return to shelves this summer. Refreshingly bright, flavorful and aromatic, the blend of true-to-fruit berry notes says “summer fun” every day, in its red, white and blue packaging. Like all Waterloo flavors, including the new Passion Fruit, Summer Berry is free of calories, sugar and sweeteners. All flavors are made with Non-GMO Project Verified natural flavors and purified carbonated water, bringing forward authentic fruit-inspired taste and aroma for an overall clean, crisp, and refreshing experience that supports healthy, active lifestyles. This best-seller will remain available on ecommerce platforms and return in-store to Whole Foods, Target, select Kroger divisions, Natural Grocers and many more retailers through the summer. In addition, Summer Berry is a fun mixer in Waterloo’s refreshing Summer Berry Daquiri and Sangria Slushie recipes.