FAQs

General

WHO IS WATERLOO SPARKLING WATER?

We’re an independently owned sparkling water company. Waterloo was founded in 2017 with an unwavering commitment to create better-tasting, better-for-you Sparkling Waters that support a healthy, active lifestyle. Our passion for sparking moments of “wow” with authentic, custom-crafted flavors sets us apart – without sugar or sweeteners of any kind. We now also offer a line of Still Waters.

IS WATERLOO SPARKLING WATER ALSO A SELTZER?

Yes. “Sparkling Water” and “Seltzer” are terms that are often used to refer to the same thing – carbonated water.

Consumption & Storage

WHAT’S THE BEST WAY TO DRINK WATERLOO?

Our team crafts our sparkling waters to be served chilled for the full flavor experience, so we recommend refrigerating or putting on ice before popping the tab. Waterloo is refreshing straight out of the chilled can or as a mixer in your favorite mocktails/cocktails. For recipe inspo, explore here Recipes

HOW SHOULD I STORE WATERLOO SPARKLING WATER?

We recommend storing our sparkling waters at room temperature or in the refrigerator.

ARE WATERLOO’S CANS BPA-FREE?

All of our cans use a BPA-NI (BPA-Not Intended) liner. This is the industry-standard lining that’s been reformulated without the use of BPA, or Bisphenol A.

HOW IS WATERLOO AS A MOCKTAIL/COCKTAIL MIXER?

Our sparkling waters are great as mixers in your favorite mocktails/cocktails. If you need recipe inspo, explore here Recipes

WHAT DOES THE DATE ON THE WATERLOO CAN REFER TO?

All Waterloo products are stamped with a best-by date on the bottom of each can. We recommend enjoying your Waterloo before that date for the best, full-flavor experience.

Flavor & Ingredients

WHAT ARE THE NATURAL FLAVORS USED IN WATERLOO SPARKLING WATERS?

Waterloo uses only Non-GMO Project Verified natural flavors in its products. These extracts, oils or essences are derived/extracted from vegan sources. We pair the extracts from the named fruits/ingredients for each Waterloo variety with complementary flavor extracts to build our unique and layered flavor experiences. By using these premium flavor ingredients, we can pack a lot of flavor without any sugar or sweeteners of any kind.

IS WATERLOO MADE WITH PURIFIED WATER?

Yes. Waterloo Sparkling Waters are made with purified water. Before carbonation and canning, the water used in Waterloo products undergoes a robust multi-step filtration process to ensure our locally sourced water is purified and any contaminants are removed. Our products are free of sodium, fluoride, chlorine and other impurities.

IS WATERLOO ALLERGEN FREE?

Yes. Waterloo products are free of all major allergens – milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soy and sesame. And, they do not contain any MSG or any artificial ingredients. All Waterloo products are also certified Gluten Free, certified Vegan, Non-GMO Project Verified, and Whole30 Approved.

ARE WATERLOO PRODUCTS GLUTEN FREE?

Yes. All Waterloo products are certified Gluten Free. You will see the Gluten-Free Certification Organization stamp on all of our cans and cartons.

ARE WATERLOO PRODUCTS KOSHER?

Yes. All Waterloo products are certified Kosher by Orthodox Union Kosher – OU, for short. You will see the OU stamp on all of our cans and cartons.

ARE THERE ANY SWEETENERS OR SUGAR IN WATERLOO SPARKLING WATER?

No. Just Non-GMO Project Verified natural flavors and purified sparkling water. By using these premium flavor ingredients, we can pack a lot of flavor without any sugar or sweeteners of any kind.

DO WATERLOO PRODUCTS CONTAIN GMOS?

No. All Waterloo products are Non-GMO Project Verified, the trusted certification for GMO avoidance. You will see the Butterfly label on all of our cans and cartons.

DOES WATERLOO CONTAIN CAFFEINE?

No. All Waterloo products are caffeine-free.

WHAT IS THE PH OF WATERLOO SPARKLING WATER?

All of our sparkling waters are less acidic than traditional soft drinks and juices, with the added benefit of no sugar, sweeteners of any kind or coloring.

IS THERE JUICE IN WATERLOO SPARKLING WATERS?

No. Waterloo products do not contain any juice. We use premium Non-GMO Project Verified natural flavors to layer in a lot of flavor without any sugar or sweeteners of any kind.

Sales & Distribution

WHERE CAN I FIND WATERLOO SPARKLING WATER?

Our sparkling waters are available nationwide. You can find your favorite Waterloo flavors at a store near you and online by using our Product Locator. Just enter your zip code and you will see the stores closest to you – plus online retailers.

What is Waterloo’s Resale & Quality Policy?

Authorized Resale & Quality Policy (7/13/22)

Waterloo Sparkling Water Corporation hereby adopts this Resale & Quality Policy (this “Policy”) and requires that each person, firm or entity (as applicable, a “Reseller”) that purchases Brand Owner’s products (the “Products”) for resale or other distribution agree to comply with this Policy. Accordingly, the terms of this Policy are incorporated into and are in addition to any contract entered into between Brand Owner and Reseller with respect to Reseller’s purchase or sale of the Products.

Sales to End Users Only.

Unless otherwise agreed with Brand Owner in writing, Reseller may only purchase Products for resale to consumers and end user customers and Reseller may not resell Products to distributors or for further distribution in any manner.

Sales Restricted to Territory.

If Reseller purchases Products pursuant to a contract that obligates Reseller to resell the Products in a geographic territory, Reseller must comply with that obligation.

No Sales to Online Marketplace.

In addition to any geographic or other restrictions on Reseller’s ability to resell the Products, Reseller may not promote, market, advertise, offer to sell, or sell the Products on or through any third-party marketplace or auction services such as Amazon, eBay, Walmart or similar websites without the prior written consent of Waterloo Sparkling Water which it may withhold in its sole and absolute discretion.

Compliance with MAP.

If Brand Owner maintains a “minimum advertised price” or “MAP” or other policy that restricts the minimum price at which the Products may be advertised, Reseller may not advertise the Products at a price less than such minimum advertised price.

Product Inspection.

Brand Owner will promptly inspect all Products upon receipt and promptly return in accordance with the terms of sale any Products that appear broken or defective upon inspection.

Handling and Storage.

Reseller agrees to handle and store the Products in a safe manner and in compliance with Brand Owner’s storage and handling guidelines. Reseller will ensure that any Products it purchased are stored in secure, climate-controlled warehouses.

Labeling.

Reseller agrees to preserve any labels, tags, serial numbers, lot numbers or other labels affixed by Brand Owner to the Product (or within Product packaging) in the form affixed by Brand Owner and to ensure that the same are not removed, modified, altered or obscured in any way.

No Bundling.

Reseller may not package or bundle any Product with any other products or materials to create a package or bundle with a UPC code different from the original Product.

Locations / Reporting.

Reseller agrees to track the Products it purchases and to store all such Products at locations in compliance with this Policy. At Brand Owner’s request, Reseller will provide Brand Owner with (a) a list of all storage locations utilized by Reseller, (b) an inventory of Products maintained at each such storage location, and (c) physical access for Brand Owner to perform an inventory to confirm the amounts and locations of Products at Reseller’s stated locations.

Consumer Safety and Recall.

Reseller will cooperate with Brand Owner in connection with any investigation of consumer safety claims or any evaluation of a product recall.

Customer Service.

Reseller will maintain customer service phone and email response functions as required by the Original Agreement to handle customer complaints, returns and other customer service functions. At Brand Owner’s request, Reseller will provide any reports or other information requested by Brand Owner, with respect to a particular Product (whether by lot number or other identifying data) to determine the date or Reseller’s purchase of the Product, the location where the Product was stored, and the dates on which the Product was sold or shipped by Reseller to a purchaser.

Inventory Tracking and Integration.

If Brand Owner implements an inventory tracking software system (the “Brand System”), Reseller agrees to integrate its inventory tracking system with the Brand System so that Reseller’s inventory system can communicate data without human intervention with the Brand System. Reseller will maintain accurate and appropriate accounting records with respect to the Products.

Product Damage or Theft.

If any significant quantity of Products purchased by Reseller are lost, stolen or damaged, Reseller will promptly report such event to Brand Owner.

Report Unauthorized Resellers.

If Reseller has information, or reasonably suspects, that any person is purchasing and reselling or distributing Products in a manner not authorized by Brand Owner, Reseller must promptly notify Brand Owner.

Support of Manufacturer’s Warranty.

Reseller may extend to any proper purchaser of the Products the original manufacturer’s warranty in accordance with its terms. Reseller may not modify or alter the original manufacturer’s warranty, represent or characterize the original manufacturer’s warranty in any misleading manner, or extend its own warranty with respect to the Products.

Other Information, Documents and Reports.

Reseller must provide Brand Owner with any supplemental information, documents and reports that Brand Owner may request in order to validate Reseller’s compliance with this Policy and to support Brand Owner’s warranty support and customer support obligations and initiatives.

NEW – Waterloo Still Water

WHERE CAN I FIND WATERLOO STILL WATER?

Our three refreshing flavors of Still Water are sold nationwide online (Amazon and Walmart.com) and in select stores. You can find them by using our Product Locator.

What flavors of Waterloo Still Water are available now?

We offer three unique Still Water flavors: Watermelon Lime MintDragon Fruit Punch, and Meyer Lemon Blueberry. Our Still Waters feature the full flavor and aroma that fans have come to expect from Waterloo – and all are free of calories, sugar, sweeteners of any kind, and sodium.

WHAT ARE THE NATURAL FLAVORS USED IN WATERLOO STILL WATERS?

Waterloo uses only Non-GMO Project Verified natural flavors in its products. These extracts, oils or essences are derived/extracted from vegan sources. We pair the extracts from the named fruits/ingredients for each Waterloo variety with complementary flavor extracts to build our unique and layered flavor experiences. By using these premium flavor ingredients, we can pack a lot of flavor without any sugar or sweeteners of any kind.

IS WATERLOO STILL WATER PURIFIED?

Yes. Waterloo Still Waters are made with purified water. Before canning, the water used in Waterloo products undergoes a robust multi-step filtration process to ensure our locally sourced water is purified and any contaminants are removed. Our products are free of sodium, fluoride, chlorine and other impurities.

WHAT ARE THE “ELECTROLYTES FOR TASTE” IN WATERLOO STILL WATER?

Still Water, by definition, does not have any carbonation. So, to achieve the pure, crisp flavor experience that fans expect from Waterloo, we add electrolytes for taste to our Still Waters. In combination with purified water and Non-GMO Project Verified natural flavors, we feature two electrolytes, Calcium Citrate and Magnesium Sulfate, in our Still Waters.

IS WATERLOO STILL WATER ALLERGEN FREE?

Yes. Waterloo products are free of all major allergens – milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soy and sesame. And, they do not contain any MSG or any artificial ingredients. All Waterloo products are also certified Gluten Free, certified Vegan, Non-GMO Project Verified, and Whole30 Approved.

ARE THERE ANY SWEETENERS OR SUGAR IN WATERLOO STILL WATER?

No. Just Non-GMO Project Verified natural flavors, purified still water, and electrolytes for taste. By using these premium flavor ingredients, we can pack a lot of flavor without any sugar or sweeteners of any kind.

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