Waterloo Privacy Statement

Waterloo recognizes the importance of privacy, security and data protection to our customers and partners worldwide.  This Privacy Statement informs you of our privacy practices in relation to your personal data, including information that may be collected from your online activity, use of devices, and interactions you have with Waterloo.  This Privacy Statement applies to Waterloo as well as Waterloo-owned websites, domains, services, and applications (collectively “Waterloo Services”).  This Privacy Statement does not apply to third-party applications, products, services, websites or social media features that may be accessed through links we provide through Waterloo Services.  We do not control, endorse or make any representations about those third-party websites or their privacy practices, which may differ from ours. We encourage you to review the privacy policy of any site you interact with before allowing the collection and use of your personal data.

How We Use Data

We collect and use personal data to personalize and improve your experience with Waterloo and better serve you when you are buying or consuming Waterloo products or using Waterloo Services. Examples of how we use data include:

CUSTOMER EXPERIENCE Providing you with good customer experience by maintaining accurate contact and registration data, delivering comprehensive customer support, providing transaction support, offering products, services and features that may interest you and enabling you to participate in contests and surveys.

ADMINISTRATIVE COMMUNICATIONS Communicating with you about Waterloo. Examples of administrative communications may include responses to your inquiries or requests or communications required by law.

SECURITY Maintaining the integrity and security of our websites and services and preventing and detecting security threats, fraud or other criminal or malicious activity.

BUSINESS OPERATIONS Conducting ordinary business operations, conducting business research and analytics, corporate reporting and management, resolving customer disputes, staff training and quality assurance purposes and outreach.

RESEARCH & INNOVATION Improving the quality and delivery of our products and services, and innovating new products, features and services using research and development tools.

ADVERTISING Providing personalized promotional offers on Waterloo Services and other selected partner websites (for example, you might see an advertisement for a product on a partner site that you have recently viewed on an Waterloo site). We might also share some of your information with marketing service providers and digital marketing networks to present advertisements that might interest you.

COMPLIANCE WITH LAW Compliance with applicable laws, regulations, court orders, government and law enforcement requests.

What Data We Collect

Personal data is any information that personally identifies you or from which you could be identified either directly or indirectly. We may collect your personal data through your use of Waterloo Services or during interactions with Waterloo representatives. The personal data we collect from you depends on the nature of your interaction with us or on the Waterloo Services you use, but may include the following:

INFORMATION YOU PROVIDE DIRECTLY

Contact Data – We may collect personal and/or business contact information including your first name, last name, mailing address, telephone number, fax number, email address and other similar data.

Location Data – We collect geolocation data when you enable location-based services or when you choose to provide location-related information during product registration or when interacting with our website.

Demographic Data – We collect, or obtain from third parties, certain demographic data including, for example, country, gender, age, preferred language, and general interest data.

Preferences – We collect information about your preferences and interests as they relate to Waterloo Services (both when you tell us what they are or when we deduce them from what we know about you) and how you prefer to receive communications from us.

Social Media Data – We may provide social media features that enable you to share information with your social networks and to interact with us on various social media sites. Your use of these features may result in the collection or sharing of information about you, depending on the feature. We encourage you to review the privacy policies and settings on the social media sites you use to make sure you understand the information that is collected, used, and shared by those sites.

Other Unique Identifying Information – Examples of other unique information that we collect from you include information you provide when you interact in-person, online or by phone or mail with our customer support channels, your responses to customer surveys or contests or additional information you have provided to us to facilitate delivery of Waterloo Services and to respond to your inquiries.

INFORMATION AUTOMATICALLY COLLECTED ABOUT YOUR USE OF WATERLOO SERVICES •

Application Data – We collect information related to Waterloo applications such as location, language, software versions, data sharing choices and update details. In cases where we incorporate technologies from third parties, data may be shared between the third party and Waterloo and appropriate notice will provided at the application level.

Website Browsing Data – We collect information about your visits to and your activity on our Waterloo websites, applications or websites “powered by” another company on our behalf including the content (and any ads) that you view and interact with, the address of the website from which you arrived and other clickstream behavior (such as the pages you view, the links you click or which items you've added to your shopping basket). Some of this information is collected using our Automatic Data Collection Tools which include, cookies, web beacons and embedded web links.

Anonymous or Aggregated Data – We collect anonymous answers to surveys or anonymous and aggregated information about how our Waterloo Services are used. In the course of our operations, in certain cases, we apply a process of de-identification or pseudonymisation to your data to make it reasonably unlikely to identify you through the use of that data with available technology.

INFORMATION FROM THIRD-PARTY SOURCES

We collect data from the following third parties:

Data brokers, social media networks and advertising networks – Commercially-available data such as name, address, email address, preferences, interests, and certain demographic data. For example, personal data may be collected when you access our applications through social media logins (i.e., logging in to our applications using your Facebook or other social media credentials). The basic details we receive may depend on your social network account privacy settings.

Analytics Providers – We also receive non-personal data, such as aggregated or deidentified demographic/profile data, from third-party sources such as companies that specialize in providing enterprise data, analytics and software as a service.

IF YOU CHOOSE NOT TO PROVIDE DATA

You are not required to share the personal data that we request, however, if you choose not to share the information, in some cases we will not be able to provide you with Waterloo Services or be able to effectively respond to any queries you may have.

Children’s Privacy

Waterloo does not knowingly collect information from children as defined by local law and does not target its websites or mobile applications to children.

How We Keep Your Data Secure

To prevent loss, unauthorized access, use or disclosure and to ensure the appropriate use of your information, we utilize reasonable and appropriate physical, technical, and administrative procedures to safeguard the information we collect and process. Waterloo retains data as required or permitted by law and while the data continues to have a legitimate business purpose.

How We Share Data

We will only share your personal data as follows and, when applicable, only with the appropriate contractual obligations in place: 

SHARING WITH SERVICE PROVIDERS & PARTNERS We engage service providers or partners to manage or support certain aspects of our business operations on our behalf. These service providers or partners may be located in the US or in other global locations and may provide services such as transaction support, customer support, sales pursuits on our behalf, order fulfillment, product delivery, content personalization, advertising and marketing activities (including digital and personalized advertising), IT services, email service providers, data hosting, live-help, and management or support of Waterloo websites. Our service providers and partners are required by contract to safeguard any personal data they receive from us and are prohibited from using the personal data for any purpose other than to perform the services as instructed by Waterloo.

SHARING OTHER INFORMATION WITH ADVERTISERS We may also transfer information about you to advertising partners (including the ad networks, ad-serving companies, and other service providers they may use) so that they may recognize your devices and deliver interest based content and advertisements to you. The information may include your name, postal address, email, device ID, or other identifier in encrypted form. The providers may process the information in hashed or de-identified form. These providers may collect additional information from you, such as your IP address and information about your browser or operating system and may combine information about you with information from other companies in data sharing cooperatives in which we participate.

CORPORATE TRANSACTIONS Circumstances may arise where, whether for strategic or other business reasons, Waterloo decides to sell, buy, merge or otherwise reorganize businesses. In such transactions, we may disclose or transfer your personal data to prospective or actual purchasers or receive personal data from sellers. Our practice is to seek appropriate protection for your personal data in these types of transactions.

COMPLIANCE WITH LAW We may also share your personal data when we believe, in good faith, that we have an obligation to comply with any law, regulation, subpoena, or court order.

How We Use Automatic Data Collection Tools

We use and allow certain other companies to use cookies, clickstream capture, pixels, web beacons, web collection forms and other similar technologies (collectively “Automatic Data Collection Tools”) on our Waterloo Services. We do this to understand your use of our Waterloo Services; improve your user experience and enable personalized features and content; optimize our advertisements and marketing; and to enable third-party advertising companies to assist us in serving ads specific to your interests across the Internet. When you visit any Waterloo website, it may store or retrieve information on your browser, mostly in the form of cookies, which are text files containing small amounts of information. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience.

Choosing Your Privacy Preferences

You can make or change your choices regarding Automatic Data Collection Tools, as well as receiving either subscription or general communications at the data collection point or by using other methods, which are described in the following sections.  

MARKETING & SUBSCRIPTION COMMUNICATIONS Waterloo marketing communications provide information about products, services, and/or support and you can select how these communications are delivered – e.g., via postal mail, email, telephone, fax or mobile device. Marketing communications may include new product or services information, special offers, personalized content, targeted advertising or invitations to participate in market research or compliance reviews. You may opt out of receiving these general communications by using one of the following methods:

·       Select the email’s “Opt out” or “Unsubscribe” link, or follow the instructions included in each email subscription communication.

·       To unsubscribe from messages delivered to mobile devices, reply to the message with the words “STOP” or “END.”

·       Write to the Waterloo Privacy Office. Be sure to provide your name, contact information, and specific relevant information about your privacy preferences.

AUTOMATIC DATA COLLECTION TOOLS - ONLINE When you visit Waterloo sites, you have the option to accept or adjust what cookies you allow us to place on your browser.  If you don’t want to allow cookies, please refer to your browser settings. Note that by disabling certain categories of cookies, you may be prevented from accessing some features of our sites or certain content or functionality may not be available. Certain browsers allow you to navigate websites in an incognito or private mode. Once the browser session is closed, typically all cookies collected during the session are automatically destroyed. To opt out of being tracked by Google Analytics across our websites visit http://tools.google.com/dlpage/gaoptout. Even if you opt-out, you might continue to see non-personalized advertisements from Waterloo via our partners.

AUTOMATIC DATA COLLECTION TOOLS - WATERLOO COMMUNICATIONS You can disable automatic data collection tools, such as web beacons, in email messages by not downloading images contained in messages you receive (this feature varies depending on the email software used on your personal computer). However, doing this may not always disable automatic data collection tools in the email message due to specific email software capabilities. For more information about this, please refer to the information provided by your email software or service provider.

Contacting Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this Waterloo Services, you can contact

  • can send email to info@drinkwaterloo.com

  • can send mail to the following postal address: 2612 E Cesar Chavez St, Suite 200, Austin, TX 78702

Changes to Our Privacy Statement

If we modify our Privacy Statement, we will post the revised statement here, with an updated revision date.  Date Posted: 03/1/19