Our Story

We’re an independently minded and independently owned sparkling water company. Our passion for sparking moments of “wow” with authentic, custom-created flavors sets us apart.

Our Story
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Origin_Desktop ORIGIN

Our Origin

Waterloo was founded in 2017 with an unwavering commitment to create better-tasting, better-for-you sparkling waters that support a healthy, active lifestyle. We formed a team of people who have worked together on previous ventures, ready to challenge the status quo again.

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As an organization, we define leadership as having the courage to think differently and to act in order to make a positive impact on our business and community. These values are central to our culture and our rockstar team.

Jason

CEO

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More than taste, it’s personality. We are obsessed with the culinary nuances of each sip. This focus on a multi-sensorial flavor experience – taste, mouthfeel, and aroma from start to finish – is what delights our fans and makes us different.

Jeff

COO

Background Image – Kathy – Desktop

Savoring pleasures in life, big or small. Our fans do what they uniquely do to enjoy active, healthy lifestyles – and bring Waterloo along to make every moment a little more joyous. Our passion for flavor nuance makes us the perfect partner.

Kathy

CMO

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We offer a unique, differentiated sparkling water in the marketplace. With strong growth above the category, successful new flavor launches and continued distribution expansion, our fans and retailer partners agree.

Brian

SVP Sales

IMPACT
IMPACT

Impact

We know the decisions we make every day can make a difference in our community.

Whether by donating nearly a million cans to first responders last year or by delivering water to those in need in the wake of the Austin snowstorm of 2021, we do what we do because it’s the right thing to do. 

In January, we launched our small business monthly allowance, encouraging Waterloo employees to support struggling local businesses in their hometowns across the country.