The Official Sparkling Water of Lollapalooza 2021


Waterloo Sparkling Water is excited to announce it is the Official Sparkling Water of Lollapalooza 2021, one of the most popular live music festivals in the country. To celebrate the return of outdoor music, Waterloo is offering the chance to win a pair of General Admission tickets for the upcoming four-day event in addition to fun Waterloo gear and free cases of Waterloo. Official rules and details on how to enter the ticket sweepstakes are available at @waterloosparkling on Instagram.

“Waterloo is thrilled to be the Official Sparkling Water of Lollapalooza 2021, marking the return of live music and festival season,” said Waterloo Chief Marketing Officer Kathy Maurella. “Waterloo celebrates the creativity and individuality of musical artists and their fans at this premier outdoor festival. Because we craft sparkling waters that engage the senses and add a multi-sensorial boost to the moment, we’re a perfect fit for Lolla.”

Throughout the star-studded, four-day event (7/29–8/1/21) that features 170+ bands on eight stages at historic Grant Park in downtown Chicago, Waterloo will provide complimentary samples of fan favorites Black Cherry, Lemon-Lime, Grapefruit, Orange and Original in lounges for artists, fans, media and industry guests. Waterloo mixologists will also be getting creative in Lolla Lounge South, mixing up the brand’s TequiLOO Rita and Black Cherry Fiz mocktails. Waterloo will be available for purchase in both General Admission and VIP areas.

Supporting the healthy, active lifestyles of music fans in Chicago and nationwide, all Waterloo varieties are made with Non-GMO Project Verified flavors and purified carbonated water, bringing forward uniquely true-to-fruit taste and aroma with zero calories, zero sugars or artificial sweeteners, and zero sodium.