Waterloo Sparkling Water is pleased to announce it is the Official Flavored Sparkling Water of the upcoming Food Network & Cooking Channel South Beach Wine and Food Festival (SOBEWFF®). Celebrating its 20th anniversary this year, SOBEWFF® is widely recognized as one of America’s favorite gourmet gatherings on the beach showcasing the talents of the world’s most renowned wine and spirits producers, chefs and culinary personalities.
“Waterloo is thrilled to be the Official Flavored Sparkling Water of the Festival on its milestone 20th anniversary,” said Waterloo Chief Marketing Officer Kathy Maurella. “We think we’re a natural fit for this one-of-a-kind event, among food and wine enthusiasts who appreciate artfully crafted flavors as we do. Our team is committed to creating sparkling waters that sip different – engaging the senses and adding a multi-sensorial boost to the moment.”
Waterloo will provide chilled samples of its sparkling waters throughout the star-studded, four-day destination event in Miami Beach, Miami from May 20-23. Attendees will find Waterloo flavors including Strawberry, Watermelon, Lemon-Lime, Pineapple, Black Cherry and Grape and in the ‘LOO Lounge at the Grand Tasting Village and at mobile carts throughout the venue. Waterloo mixologists will be getting creative in the ‘LOO Lounge, mixing up TequiLOO Rita and Black Cherry Fiz mocktails for attendees. Also, among the 70+ planned events at SOBEWFF®, Waterloo samples will be featured at “Buddhas & Bellinis“, “Celebration Dessert Party!” and “Fun and Fit as a Family”.
In the spirit of the event, Waterloo has partnered with Miami contemporary artist Ivan Roque for a Live Art Experience at the ‘LOO Lounge. The Waterloo We Sip Different artwork, to be created by the artist over the course of three days on the beach, will be donated to SOBEWFF’s online auction to support the Florida International University’s Chaplin School of Hospitality & Tourism Management for student scholarships and programs, faculty advancement and state-of-the-art teaching facilities.
