Waterloo Announces All-New Spiced Apple and Cranberry Comeback for The Fall
Waterloo Sparkling Water today announced the launch of its all-new Spiced Apple sparkling water and the anticipated return of its Cranberry, both as limited-time-only (LTO) offerings this fall. They are perfect for savoring straight out of a chilled can while cheering on your favorite team or creating fall-inspired mocktails and cocktails.
Waterloo’s Spiced Apple flavor offers a nostalgic and unique fall experience, with a blend of crisp apple, aromatic spices, and sweet cider notes that transports you to an evening gathered around the firepit.
“When developing our newest flavor, Spiced Apple, we took inspiration from flashbacks of our favorite fall experiences – tailgating, campfires with friends, and enjoying homemade apple cider with the family on a breezy fall evening. We wanted this flavor to ignite the best memories of the season for our fans,” said Adam Price, SVP of Operations and Flavor Development Lead at Waterloo. “After 50 versions over nine months of development, we found the perfect balance of warm baked and fresh crisp apple flavors with cinnamon and spice notes, landing on an apple pie filling finish with hints of vanilla sweetness. That’s when we knew we nailed it.”
In addition to Spiced Apple, Waterloo Cranberry is returning to celebrate the season again. Its many fans will remember that Cranberry is a crisp, vibrant, and complex flavor that artfully blends the familiar tartness with juicy and tannin notes – all the best of cranberry.
“Spiced Apple is a knockout flavor! Our development team did it again, in our ongoing obsession to craft unique, authentic, and full-out flavors that taste like they are supposed to,” says Jason Shiver, Waterloo Sparkling Water CEO. “We think our fans – and our retailer partners — will love our Spiced Apple. It is a differentiated addition to the season’s assortment, alongside Cranberry, which is making a return appearance after a successful debut last fall.”
Like all Waterloo flavors, both Spiced Apple and Cranberry are free of calories, sugar, and sweeteners. All flavors are made with Non-GMO Project Verified natural flavors and purified carbonated water, bringing forward uniquely authentic taste and aroma for an overall clean, crisp, and refreshing experience that supports healthy, active lifestyles.
For those looking for more ways to enjoy these fall LTO offerings, Waterloo has also developed new recipes, including the Spiced Cran-Apple Punch. As a brand first, it combines two Waterloo flavors, Spiced Apple and Cranberry, into one quintessential fall mocktail, perfect for tailgating or afternoon brunch.
Waterloo Spiced Apple and Cranberry sparkling waters are available beginning this month at retailers nationwide, including Whole Foods, Target, HEB, Central Market, Hy-Vee, Schnucks, Cub Foods and Fresh Thyme and select divisions of Costco, with additional distribution continuing to roll out in the coming weeks.