Campaign Trail: Waterloo taps AI to bring brand to life


Created with agency Agent A, the latest evolution of the “Water Down Nothing” campaign helped the challenger brand bring the buzzy tech to a growing category.

In the nearly 200 days since OpenAI launched ChatGPT, the marketing world has become overrun with advertisers, agencies and tech companies rushing to embrace generative artificial intelligence (AI) in all its forms. Yet with few exceptions, brands have yet to publicly embrace AI as a part of their ad campaign creative.

For Waterloo Sparkling Water, utilizing AI to jazz up the latest iteration of its “Water Down Nothing” campaign was a natural evolution in line with a brand positioning that brings together its product, company culture and consumer base.

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