Consumption & Storage
Enjoy ice-cold! Our flavor team crafted Waterloo to be served chilled, so we recommend refrigerating before popping the tab. It will be worth the wait! Beyond that – there are countless ways to enjoy your Waterloo. Waterloo is delightful on its own, with fresh fruit or juice added, or as an ingredient in your favorite cocktail. For other serving suggestions and recommendations, check out our Instagram and Pinterest.
Our bigger, brighter bubble sets Waterloo apart. This means our product is carbonated a bit more than others and should not be exposed to warm temperatures. Here in Austin, TX we are no strangers to the heat! Even at only 85 degrees F outside (which happens year round in our town), in just 10 minutes the temperature inside your car can rise to 104 F. For this reason, we always bring our Waterloo inside immediately after purchasing and store the cases at room temperature or refrigerated. If your cans do get warm, don’t worry! But do make sure to refrigerate before enjoying.
Our can lining meets Waterloo’s very high standards and is free of BPA.
Flavor & Ingredients
All Waterloo’s natural flavor ingredients are derived from non-GMO, vegan sources. Oils, extracts, or essences from the named fruit (or fruits) on each variety are paired with complementary flavors to build our unique, bold taste profile. Using these powerful extracts and oils allows us to pack a lot of flavor without any sugar, sweeteners, or other unwanted additives.
Before carbonation and canning, our water undergoes a multi-step filtration process to ensure a pure product for you. Our water is free of fluoride, sodium, and other additives/impurities before we add our flavors and carbonate.
The water used in Waterloo is sourced regionally. We do this so that we can reduce our carbon footprint – our aim is to never have to transport more than 500 miles from point of origin to customer.
Yes, Waterloo is free of major allergens – including wheat, nuts, and dairy. Our sparkling waters do not contain any soy, MSG, or artificial ingredients. Waterloo is also certified Gluten-Free, Non-GMO, Vegan, and Kosher, as well as Whole30 Approved.
Waterloo is caffeine-free – just purified sparkling water and natural flavors.
The pH of Waterloo varies by flavor. All our sparkling waters are less acidic than traditional soft drinks and juices, with the added benefit of no sugar, sweeteners, coloring, or artificial ingredients.
Sales & Distribution
Authorized Resale & Quality Policy (7/13/22)
Waterloo Sparkling Water Corporation hereby adopts this Resale & Quality Policy (this “Policy”) and requires that each person, firm or entity (as applicable, a “Reseller”) that purchases Brand Owner’s products (the “Products”) for resale or other distribution agree to comply with this Policy. Accordingly, the terms of this Policy are incorporated into and are in addition to any contract entered into between Brand Owner and Reseller with respect to Reseller’s purchase or sale of the Products.
- Sales to End Users Only.
Unless otherwise agreed with Brand Owner in writing, Reseller may only purchase Products for resale to consumers and end user customers and Reseller may not resell Products to distributors or for further distribution in any manner.
- Sales Restricted to Territory.
If Reseller purchases Products pursuant to a contract that obligates Reseller to resell the Products in a geographic territory, Reseller must comply with that obligation.
- No Sales to Online Marketplace.
In addition to any geographic or other restrictions on Reseller’s ability to resell the Products, Reseller may not promote, market, advertise, offer to sell, or sell the Products on or through any third-party marketplace or auction services such as Amazon, eBay, Walmart or similar websites without the prior written consent of Waterloo Sparkling Water which it may withhold in its sole and absolute discretion.
- Compliance with MAP.
If Brand Owner maintains a “minimum advertised price” or “MAP” or other policy that restricts the minimum price at which the Products may be advertised, Reseller may not advertise the Products at a price less than such minimum advertised price.
- Product Inspection.
Brand Owner will promptly inspect all Products upon receipt and promptly return in accordance with the terms of sale any Products that appear broken or defective upon inspection.
- Handling and Storage.
Reseller agrees to handle and store the Products in a safe manner and in compliance with Brand Owner’s storage and handling guidelines. Reseller will ensure that any Products it purchased are stored in secure, climate-controlled warehouses.
Reseller agrees to preserve any labels, tags, serial numbers, lot numbers or other labels affixed by Brand Owner to the Product (or within Product packaging) in the form affixed by Brand Owner and to ensure that the same are not removed, modified, altered or obscured in any way.
- No Bundling.
Reseller may not package or bundle any Product with any other products or materials to create a package or bundle with a UPC code different from the original Product.
- Locations / Reporting.
Reseller agrees to track the Products it purchases and to store all such Products at locations in compliance with this Policy. At Brand Owner’s request, Reseller will provide Brand Owner with (a) a list of all storage locations utilized by Reseller, (b) an inventory of Products maintained at each such storage location, and (c) physical access for Brand Owner to perform an inventory to confirm the amounts and locations of Products at Reseller’s stated locations.
- Consumer Safety and Recall.
Reseller will cooperate with Brand Owner in connection with any investigation of consumer safety claims or any evaluation of a product recall.
- Customer Service.
Reseller will maintain customer service phone and email response functions as required by the Original Agreement to handle customer complaints, returns and other customer service functions. At Brand Owner’s request, Reseller will provide any reports or other information requested by Brand Owner, with respect to a particular Product (whether by lot number or other identifying data) to determine the date or Reseller’s purchase of the Product, the location where the Product was stored, and the dates on which the Product was sold or shipped by Reseller to a purchaser.
- Inventory Tracking and Integration.
If Brand Owner implements an inventory tracking software system (the “Brand System”), Reseller agrees to integrate its inventory tracking system with the Brand System so that Reseller’s inventory system can communicate data without human intervention with the Brand System. Reseller will maintain accurate and appropriate accounting records with respect to the Products.
- Product Damage or Theft.
If any significant quantity of Products purchased by Reseller are lost, stolen or damaged, Reseller will promptly report such event to Brand Owner.
- Report Unauthorized Resellers.
If Reseller has information, or reasonably suspects, that any person is purchasing and reselling or distributing Products in a manner not authorized by Brand Owner, Reseller must promptly notify Brand Owner.
- Support of Manufacturer’s Warranty.
Reseller may extend to any proper purchaser of the Products the original manufacturer’s warranty in accordance with its terms. Reseller may not modify or alter the original manufacturer’s warranty, represent or characterize the original manufacturer’s warranty in any misleading manner, or extend its own warranty with respect to the Products.
- Other Information, Documents and Reports.
Reseller must provide Brand Owner with any supplemental information, documents and reports that Brand Owner may request in order to validate Reseller’s compliance with this Policy and to support Brand Owner’s warranty support and customer support obligations and initiatives.