In The Pursuit of Wow

Independently owned. Independently minded. Built by people with a passion for sparking moments of “wow” with authentic, custom-created, uniquely refreshing flavors that set us apart.

A woman holding a can of Waterloo Blackberry Lemonade at a vibrant festival with colorful lights.
Friends enjoying a vibrant gathering with fruit, drinks, and laughter, promoting a lively celebration of enjoyment. Friends enjoying a vibrant gathering, pouring refreshing Waterlooo drinks and celebrating with food and laughter.

What if sparkling water actually tasted like something?

A team that had previously built consumer brands walked into the sparkling water category and saw opportunity everywhere for a better-tasting, better-for-you choice that supports a healthy, active lifestyle.

Waterloo launched in 2017 in Austin, TX — built on the unwavering belief that people deserved better than bland. And we still do, as we approach our 10th anniversary.

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Can of Waterloo Summer Berry sparkling water surrounded by colorful summer fruits at a lively gathering.
Two smiling women in pink athletic wear holding drinks outdoors, celebrating in a park setting.
A refreshing can of Waterloo Lemon Lime sparkling water surrounded by fresh lemon slices on a vibrant green background.

Did You Know?

Our water is filtered and manufactured across a nationwide network of plants, packaged in 70%-recycled aluminum cans, and actively managed to reduce miles in transit.