Waterloo today announced a new packaging design across its sparkling water product portfolio. Rolling out now, consumers nationwide are beginning to see the refreshed carton and can designs across all pack sizes in stores and online. The new packaging was designed to improve Waterloo's visibility and findability wherever consumers shop, while enhancing flavor distinction and reinforcing the brand's “full flavor” positioning.
Developed in partnership with brand agency CBX, the new packaging features more vibrant and saturated colors in a cleaner design; stronger appetite appeal with enhanced flavor cues; and a more prominent, modernized design mark for an overall more elevated expression of the brand. The new design now fully aligns with Waterloo's “full flavor” brand positioning and its WATER DOWN NOTHING campaign platform in support of its authentic, uniquely refreshing sparkling water flavors.
