Craft Meets Artistry

Flavor artistry is how we custom-craft multisensorial experiences of aroma, taste and mouthfeel that make you say “Wow.” All without sugar or sweeteners.

Built from the ground up, layered and refined. It’s what sets us apart — no shortcuts — to get to refreshing, authentic, full-flavor sparkling waters unlike any other.

Developed In-House

The aroma. The mid-palate. The finish. All of it crafted and layered in-house, refined over months, and held to one standard — does it taste like it's supposed to?

Colorful fruit salad with melon balls and mint in a halved cantaloupe, set against a green background.

The Muse

Where every flavor starts

A real-world muse — a memory, a place, a fruit. Our team identifies an authentic sensory target from the best in nature to the playful and nostalgic. Then we commit to chasing it until the flavor delivers.

Vibrant assortment of fresh strawberries, blueberries, blackberries, and apple slices on a wooden cutting board.

Flavor Exploration

30-50 components. Dozens of iterations

We mix and taste, allowing time for dozens of iterations. It’s a months-long process of tweaking flavors to achieve our muse. Our aim is what we call “sessionability” – easily drinkable, refreshing and enjoyable many times a day.

A can of sparkling water pouring into a glass filled with ice, against a purple background.

The Full Profile

Where layered flavor comes alive

Layers don't exist in isolation. Adjust the aroma and the finish shifts. Rework the mid-palate and the first sip changes. Every tweak ripples through the full profile. We iterate until everything is balanced and working as one — and only then is a flavor done.

The Result? A Total Experience For All Five Senses

  • Waterloo sparkling water cans in a mix of flavors including Guava Berry, surrounded by ice.

    Sight

    Vibrant can design that signals the flavors inside before you even open it.

  • Close-up of hands opening a can of Waterloo Black Cherry sparkling water against a vibrant purple background.

    Sound

    That satisfying crack and fizz - the unmistakable sound of refreshment.

  • Person pouring Waterloo Blackberry Lemonade sparkling water into a glass with ice, set against a vibrant pink background.

    Aroma

    A true-to-muse aroma that bursts from the can as soon as you pop the tab.

  • Close-up of a person enjoying a can of Waterloo Sparkling Water, Banana Berry Bliss flavor.

    Taste

    Full, authentic flavor with nothing artificial for a taste that excites.

  • A hand pouring a sparkling drink from a can into a glass, garnished with lime and cherries on a vibrant green background.

    Feel

    Carbonation calibrated to carry the flavor and bring it to life.

Purified. For the Love of Flavor.

Purified water for optimal pH balance, naturally flavored, Non-GMO Project Verified and Whole30 Approved. Just pure refreshment – no fine print.

Certification logos for food products: Non-GMO, Vegan, Whole30 Approved, BPA-Free, and others.

We Don't Compromise. On Ingredients, Flavor or Process.

Faqs

See All FAQs
What certifications does Waterloo Sparkling Water have?

Waterloo uses only Non-GMO Project Verified natural flavors. Our sparkling waters are certified Vegan, Gluten Free and Kosher. Our cans are BPA-NI. And, we are Whole30 Approved.
Is Waterloo vegan?

Yes, Waterloo products are vegan. Our sparkling waters contain just purified sparkling water and Non-GMO Project Verified natural flavors. These natural flavors are extracts, oils or essences derived/extracted from vegan sources.
How can I suggest a new flavor?

We'd love to hear from you. You can reach us through our web from under Support.
Does Waterloo have any sugar or sweeteners?

No. Our sparkling waters include just Non-GMO Project Verified natural flavors and purified sparkling water. By using these premium flavor ingredients, we can pack in a lot of flavor without any sugar or sweeteners.