Whether you’re waking up for polar plunges and morning runs or hanging out until the wee hours at packed concerts and community events, we’ll be out in the wild serving full-out flavor wherever the day takes you. We hope to see you out there!
January 8–31: TNK Fest, Chicago, IL
A month-long music and culture series across the city. We’ll be out in the community keeping crowds refreshed all January long.
February 1: Surf City Marathon, Huntington Beach, CA
Race weekend done the Waterloo way. We’ll be along the route and at community touchpoints with ice-cold cans to reward runners and keep supporters feeling refreshed.
February 1: Concord Grammy Party, Los Angeles, CA
An exclusive Grammy weekend celebration at Union Station. We’re proud to be the official sparkling water partner, serving crowd-favorite flavors alongside music’s biggest night.
February 2: NY Rangers Centennial Roaring Twenties Centennial Gala, New York, NY
As an official Partner of the New York Rangers and Madison Square Garden, we’ll be celebrating roaring 20’s style with Rangers players and fan-favorite alumni at their once-in-a-century extravaganza.
February 5: The Lineup: ILLENIUM “Odyssey” Album Release Show, San Francisco, CA
We’ll be at the official pregame for culture, sound, and celebration as ILLENIUM takes the stage at the iconic Pier 80 during the Big Game weekend.
February 6: The Lineup with NPU Live, San Francisco, CA
A curated showcase of live performances, including Calvin Harris and Diplo, at Pier 80 during the Big Game weekend. We’ll be on site serving ice-cold Waterloo as fans take in back-to-back sets, high energy, and nonstop culture.
February 7: R&B & Ribs with T-Pain, San Francisco, CA
Music, food, and full-out flavor collide at Pier 80. We’ll be serving cold cans during an unforgettable night of R&B performances and crowd energy headlined by T-Pain and Sean Paul.
February 8: Miles Per Hour Run, Chicago, IL
A community run built around morning energy and post-run refreshment. We’ll be on site helping runners start their day the Waterloo way.
February 14: Seattle Polar Plunge & 5K, Seattle, WA
We’ll be waking up early to support Washington’s coolest fundraiser, benefiting Special Olympics Washington.
February 21: Austin FC 2026 Season Home Opener, Austin, TX
Our partnership with Austin FC continues this year and you know we couldn’t miss the season home opener. Alright, alright, alright, alright. Austin, FC!
February 22: Austin City Limits Live Community Day, Austin, TX
As a longtime partner of Austin City Limits, we’re thrilled to bring our full-out flavor to celebrate 15 years of music and community at ACL Live Community Day!
March 7: The Queens St. Patrick’s 5K & Half Marathon, Queens, NY
All lads and lassies welcome. We’ll be out at Flushing Meadows Corona Park serving ice-cold cans to runners and spectators celebrating St. Patrick’s Day with a little extra luck and a lot of refreshment.
March 7: Town of North Hempstead Polar Plunge, Port Washington, NY
Rise and vibe, polar plungers! We’ll be meeting the morning with our full-flavor sparkling waters in support of local Special Olympics New York athletes.
March 15: Brooklyn St. Patrick’s 5K, 10K & Half Marathon, Brooklyn, NY
A scenic boardwalk run with skyline views and St. Patrick’s Day spirit. Find Waterloo at the finish line keeping runners refreshed after every mile.
March 28: NYC Runs Spring Fling, New York, NY
Kick off spring on Governors Island with a community 5K benefiting Broadway Cares. We’ll be there serving cold cans and helping runners celebrate the start of a new season.
