We love getting out into the world and connecting with our fans in real life. This fall, we’re extra excited to be rolling out the Great Waterloo Can Cruiser Road Trip: our first-ever nationwide tour making five flavor-packed stops coast to coast.
From our fun-filled Road Trip stops to festival fields and city streets, Waterloo keeps the flavor rolling. Here’s where you’ll find us in the coming months. (*Road Trip stops noted with an asterisk*)
*September 18, 1:30 PM-3:30 PM: Amoeba Music, Berkeley CA*
Kick things off with us at the world’s largest independent record store where we’ll be handing out samples, swag, and, for a few lucky winners, signed albums from Adam Lazzara of Taking Back Sunday.
September 19–21: Riot Fest, Chicago, IL
20 years of punk, rock, and all things loud — Waterloo is in the pit (in spirit), pouring flavor all weekend long. Come find us between the riffs and the mosh.
September 19–21: Super Girl Surf Festival, Oceanside, CA
Epic waves, free concerts, and women leading the charge. We’ll be beachside keeping the energy high with cold cans and coastal vibes.
September 20: Pacific Food & Wine Classic, Newport Dunes Waterfront Resort, CA
The coast’s boldest flavors meet refreshing Waterloo. Sip mocktails with us between irresistible bites and bold pours.
September 20-21: Experts Only Festival, Randall’s Island Park, New York, NY
NYC skyline. Nonstop electronic beats. We’re fueling the dance floor with flavors that keep the night moving.
*September 21, 8 AM – 3 PM: Football Sunday Tailgate, Chicago, IL
We’re bringing full-out flavor to Chicago this football season with game-day sampling, swag drops, and cornhole showdowns at one of the country’s most spirited tailgates.
September 21: Ready to Run 20-Miler, Chicago, IL
Marathon training, Waterloo style. We’ll be along the lakefront with cold cans to help every mile go the distance.
September 26: Sports Illustrated Experience with Illenium, Pier 17, New York, NY
NYC views + Illenium live + Ryder Cup weekend. Find Waterloo on deck as the official refresher of the night.
September 27: Vegandale Fest NYC, Queens, NY
Queens goes green with vegan food, beats, and community. We’ll be there with plant-powered refreshment between every bite.
October 2-5: Aftershock Festival, Sacramento, CA
Four days. 100+ bands. Endless flavor. Waterloo will be on-site keeping the rock energy amped and the fans refreshed.
*October 6: Rangers Centennial Opener, New York, NY*
As Presenting Partner of the Rangers’ Blue Carpet, the Can Cruiser will be outside MSG with samples and swag as current and former players, alumni, and fans kick off the Centennial season.
*October 10, 12:30 PM – 5:30 PM: MAMMA MIA! On Broadway, New York, NY
The Can Cruiser pulls up outside MAMMA MIA! as the show’s Official Sparkling Water Partner — celebrating Broadway’s return in perfect harmony with cast and fans.
October 10-13: Famous Food Festival, Deer Park, NY
“Taste the World” on Long Island. We’ll be your global flavor companion — pouring Waterloo as you sample everything under the sun.
*October 17-19: Race Weekend at Circuit of the Americas, Austin, TX*
We’re crossing the finish line in Austin for the big race weekend, and the Can Cruiser is front and center. Head to The Waterloo Pit Stop — the track’s only mocktail bar — for refreshing mocktails, exclusive swag, and your perfect Cruiser photo-op.
October 18: Vegandale Festival, LA Historic Park, Los Angeles, CA
A plant-powered party in the heart of LA. We’re serving signature flavors all day long in true Waterloo style.
Wherever the road takes you, we’ll be there with flavor in hand. See you out there.
