Flavor Artistry

Flavor Artistry
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Flavor-Inspiration_Desktop Inspiration

Our Inspiration

After tasting everything with that flavor in its name – dozens of products in the supermarket – our flavor artists bookend their vision for a new sparkling water flavor – from true-to-fruit (like a ripe strawberry) to more playful and nostalgic (think blueberry muffin). Our craft then comes into play, layering the flavors and pursuing what nature gave us – without sugar, of course – with authenticity and meticulous attention to the nuances of taste and aroma.

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© David Brendan Hall / www.davidbrendanhall.com

Flavor Exploration

Our flavor artists bring in 30-50 relevant flavor components when they begin developing a new sparkling water. They mix and taste, allowing time for dozens of iterations. For most of our flavors, it’s a 6-9 month process of tweaking flavors and carbonation to finalize the recipe that achieves our vision. Through this process, we are aiming for what we call “sessionability” – easily drinkable, refreshing and enjoyable many times a day.

Integrity
Integrity

Flavor Integrity

We do things differently, and we’re not willing to compromise.

  • Crafted, not formulated
  • Purified water for optimal pH balance
  • Naturally flavored with Non-GMO Project Verified flavors
  • Carbonation as a true ingredient
  • Authentic flavors and aromas from first sip, through middle and finish