Water is our canvas. Our flavor recipes are custom-created by our in-house flavor artists, ensuring that each one is uniquely refreshing. There’s nothing off-the-shelf here. Our craft is in the complex layering of tastes and aromas in pursuit of the very best in nature. And by developing innovations at a cold temperature, we find the right carbonation level to bring our flavors fully to life.
After tasting everything with that flavor in its name – dozens of products in the supermarket – our flavor artists bookend their vision for a new sparkling water flavor – from true-to-fruit (like a ripe strawberry) to more playful and nostalgic (think blueberry muffin). Our craft then comes into play, layering the flavors and pursuing what nature gave us – without sugar, of course – with authenticity and meticulous attention to the nuances of taste and aroma.
Our flavor artists bring in 30-50 relevant flavor components when they begin developing a new sparkling water. They mix and taste, allowing time for dozens of iterations. For most of our flavors, it’s a 6-9 month process of tweaking flavors and carbonation to finalize the recipe that achieves our vision. Through this process, we are aiming for what we call “sessionability” – easily drinkable, refreshing and enjoyable many times a day.
We do things differently, and we’re not willing to compromise.
- Crafted, not formulated
- Purified water via reverse osmosis for optimal pH balance
- Naturally flavored with Non-GMO Project Verified flavors
- Carbonation as a true ingredient
- Authentic flavors and aromas from first sip, through middle and finish